http://www.monet2010.com/
Stunningly beautiful site, my jaw was dropped the moment I got past the typographically rich loading system. The perfect meeting point between gestural painting and sleek modernity. The ability to merge Monet's color pallets to the black and white system couldn't work better. I dig the type choices, and the website is pretty straight forward.
My main complaint is in the "journey," where we are required to perform some gimmicky performances to view paintings. It's not very intuitive, nor is it particularly enjoyable.
http://www.diesel.com/freshandbright/
A novelty site for a Diesel product. Some interesting juxtoposition between video/photo and a cartoon-like style. Art direction works pretty well, but it's annoying that a new tab opens when you click many of the buttons. Some pretty funny concepts, but there's little depth and merely surface thought. No reason to come back, but I suppose they just want you to laugh and pull out the credit card. There are options to send it to your friends, but I don't see the incentive. No "rewards"
Sunday, January 30, 2011
Sunday, January 23, 2011
Website critiques
http://www.levislaundry.com.hk/
Interesting website from levi's in Hong Kong. It's music-driven, and focused around a little set. Personally, I think it's a little hard to understand, and even though it's from a different culture it should still be intuitive and easy to navigate. Everything is flickering, and I suppose it's an interesting balance of noise. The website isn't intended to keep people visiting for long, as it's more of a novelty. The integration of video and animation is actually pretty cool. It's a little difficult to understand what the main point of the site is, and what they're really trying to get across.
http://ecodazoo.com/
Wow, this site is amazing. It connects with it's target audience, educates through a very unique medium (using traditional pop-up and illustrations in a 3-D rendered world). Some strong forced connections, as the characters are animals representing the things they are teaching (light conservation is an angler fish, bag recycling is a kangaroo
An amazing perseption of depth, and the fact that you can scroll up, down and around the scene creates a very interactive learning enviornment. Without this sense of interaction, people get bored and don't feel like they're learning- this is the future of education. No longer would kids be day-dreaming in their desks, as they are launched into an interesting world that they could speak about and return to without dread.
My only issue is that there's no sense of reward, and there's a large opportunity to educate further, rather than simply reinforcing ideas we hear daily. As such, it's a little less memorable. Cool art direction none-the less.
Interesting website from levi's in Hong Kong. It's music-driven, and focused around a little set. Personally, I think it's a little hard to understand, and even though it's from a different culture it should still be intuitive and easy to navigate. Everything is flickering, and I suppose it's an interesting balance of noise. The website isn't intended to keep people visiting for long, as it's more of a novelty. The integration of video and animation is actually pretty cool. It's a little difficult to understand what the main point of the site is, and what they're really trying to get across.
http://ecodazoo.com/
Wow, this site is amazing. It connects with it's target audience, educates through a very unique medium (using traditional pop-up and illustrations in a 3-D rendered world). Some strong forced connections, as the characters are animals representing the things they are teaching (light conservation is an angler fish, bag recycling is a kangaroo
An amazing perseption of depth, and the fact that you can scroll up, down and around the scene creates a very interactive learning enviornment. Without this sense of interaction, people get bored and don't feel like they're learning- this is the future of education. No longer would kids be day-dreaming in their desks, as they are launched into an interesting world that they could speak about and return to without dread.
My only issue is that there's no sense of reward, and there's a large opportunity to educate further, rather than simply reinforcing ideas we hear daily. As such, it's a little less memorable. Cool art direction none-the less.
Subscribe to:
Posts (Atom)
