Website critiques

http://www.levislaundry.com.hk/

Interesting website from levi's in Hong Kong. It's music-driven, and focused around a little set. Personally, I think it's a little hard to understand, and even though it's from a different culture it should still be intuitive and easy to navigate. Everything is flickering, and I suppose it's an interesting balance of noise. The website isn't intended to keep people visiting for long, as it's more of a novelty. The integration of video and animation is actually pretty cool. It's a little difficult to understand what the main point of the site is, and what they're really trying to get across.

http://ecodazoo.com/

Wow, this site is amazing. It connects with it's target audience, educates through a very unique medium (using traditional pop-up and illustrations in a 3-D rendered world). Some strong forced connections, as the characters are animals representing the things they are teaching (light conservation is an angler fish, bag recycling is a kangaroo

An amazing perseption of depth, and the fact that you can scroll up, down and around the scene creates a very interactive learning enviornment. Without this sense of interaction, people get bored and don't feel like they're learning- this is the future of education. No longer would kids be day-dreaming in their desks, as they are launched into an interesting world that they could speak about and return to without dread.

My only issue is that there's no sense of reward, and there's a large opportunity to educate further, rather than simply reinforcing ideas we hear daily. As such, it's a little less memorable. Cool art direction none-the less.